Digital transformation studio · Tbilisi, Georgia
Digital transformation in Tbilisi
Datura is a digital transformation studio in Tbilisi, Georgia. We help businesses of every size change how work gets done: we learn how your business really runs, then design, build and launch the platforms, apps and AI automation that move it forward. Strategy, design, code and launch, all under one roof.
What digital transformation means at Datura
Digital transformation isn't buying another tool. It's removing the manual work, workarounds and handoffs that slow your team down, and replacing them with software that fits how you actually work.
Most software fails for one simple reason: nobody took the time to understand the business first. So that's where we start. We sit with your team, map how work actually gets done, find the bottlenecks and the workarounds, and spot where AI can take work off people's plates. Then we turn all of it into a clear blueprint for the platform your business really needs.
Here's what's included
- Business process mapping
- Workflow and bottleneck audits
- Team and stakeholder interviews
- Requirements and user stories
- User journey mapping
- AI opportunity mapping
- Data and systems review
- Tech stack recommendations
- MVP scoping and roadmap
- Digital strategy consulting
- Step 01ShadowWe spend time with your team and see how work really gets done, not just how it looks on paper.
- Step 02MapWe map every process, handoff and tool, and mark exactly where time and money leak out.
- Step 03BlueprintYou get a clear plan: what to build, what to automate, what to skip and in what order.
Automation and AI that take work off your plate
AI agents are software teammates that can read, reply, decide and act. They answer customer questions, qualify leads, book meetings, process documents and keep your systems up to date, around the clock. And for the work that eats hours and adds nothing — copying data between tools, chasing approvals, building the same report every Monday — we connect your tools and automate it, with AI handling the parts that need a bit of thinking. Your team gets their time back, and a human stays in the loop wherever it matters.
Here's what we build and automate
- Customer support agents
- Sales and lead qualification agents
- Booking and scheduling agents
- Knowledge assistants trained on your company docs
- Agents for WhatsApp, Messenger and web chat
- Workflow automation
- Tool and app integrations
- Automated reports and dashboards
- AI document reading and extraction
- Guardrails, monitoring and ongoing tuning
- Step 01SpotWe find the repetitive tasks that slow your team down and work out what they really cost you.
- Step 02Build & ConnectWe build the agent, teach it your business and connect it to your CRM, inbox, calendar or whatever you use.
- Step 03Launch & ImproveWe launch it, watch how it performs and keep tuning it until it really pulls its weight.
Software built around your business
Off-the-shelf tools make you change how you work to fit them. Custom software does the opposite. We build platforms, internal tools and systems around your real processes, connect them to what you already use and add AI where it makes a real difference, like smart search, summaries or recommendations.
Here's what we build
- Custom platforms and internal tools
- Enterprise software
- AI features for existing products
- Smart search and AI assistants
- Cloud-based software
- Software integrations
- DevOps and continuous delivery
- QA and testing
- Rescue for stuck projects
- Ongoing support and maintenance
- Step 01IdeationDream big. We'll figure out how to build it.
- Step 02Design & ArchitectureWe plan the foundation first, so your software is clear today and ready to scale tomorrow.
- Step 03Coding & DevelopmentThen we build in fast, focused sprints and turn your idea into software that works.
How we work
- 01DiscoverShare your vision; we find the path and plan for success.
- 02DesignWireframe the journey and prototype until the experience feels right.
- 03BuildCode with expertise, develop with agility, launch with assurance.
- 04GrowOngoing maintenance and upgrades as your business evolves.
Selected work
Filmcore
A platform tailored for short-format film production that keeps projects, crew and schedules organized.
Georgian Concrete Club
One of the leading importers and distributors of specialty construction and building materials in the Caucasus.
Awork
A swipe-to-match job marketplace for small and medium businesses that struggle to fill high-turnover roles. Fast, simple and affordable for companies and job seekers alike.
Rooms Hotels
Three hotels — Kazbegi, Batumi and Tbilisi — founded in 2013 on the idea that Georgia itself is the experience.
Everything we do
Process to Platform
We learn how your business really runs, then design the platform around it.
AI Agents & Automation
Digital teammates that answer, sort, book and follow up, around the clock. Your tools, connected. The boring manual work, gone.
Custom Software
Software built around how you work, with AI built in where it counts.
Web & App Development
Websites and apps that look sharp, load fast and actually get used.
UI/UX Design
Sketch, wireframe, prototype. Interfaces that feel obvious from the first click.
Questions we get a lot
Do we need this if we already know what we want to build?
Usually, yes. Knowing what you want is a great start. Discovery makes sure it's the right thing, built the right way, before you spend money on code.
What do we get at the end?
A clear blueprint: process maps, requirements, a recommended tech stack and a step by step roadmap. It's yours to keep.
Can you build the platform afterwards too?
Yes, that's the whole idea. The same team that maps your processes designs and builds the platform, so nothing gets lost in translation.
Do we need to switch the tools we already use?
Usually not. We connect what you already have and make it work together.
Can it speak Georgian?
Yes. Agents can work in Georgian, English, Russian and many other languages, and switch between them based on who they're talking to.
Can you add AI to software we already have?
Yes. We can plug AI features like smart search, summaries, recommendations or an in-app assistant into your existing product.
Do you work with businesses outside Tbilisi?
Yes. We're based in Tbilisi, Georgia, and work with clients across Georgia and abroad.
Let's build something cool together
Tell us about your project. We're at 14 Merab Kostava Street, Tbilisi, and reply fast: call +995 595 050 789 or email george@datura.app.
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